"The Long Tail" why local churches work and larger structures don't
"WIRED" magazine is part of my reading discipline. It's a magazine about technology and culture (and a lot of stuff I don't get). "WIRED"'s editor is Chris Anderson, who just wrote a book "The Long Tail ; why the future of business is selling less of more." This is a secular economics/business book. I explains some of the weird twists and turns going on out there in the marketpalce: like Google, Rhapsody, Amazon, Netflicks, and E-Bay.
He explains what's happening to TV viewing habits (going down) and newspapers (in real trouble). He explores and opens up what it means to operate with digital inventory and no production costs. He expains an econommy of abundance and infinite choice.
All the while I read the book, I kept thinking about the local church, the conference and the denomination and what these structures mean in today's morphing economy. It makes me wonder if top-down hierarchies have a limited life-span and local informal groupings that have little staff and low overhead are not the picture of the future of the church. Because the "product" of the church is ideally suited for a digital world: it's good news that is timeless and multi-cultural. our older big-boxes look more like Sears and Roebucks stores than Amazon.com.
I encourage leaders and pastors to get this book as a road-map for future ministry.