Helvetica: the movie
Martha was not sure about it. She wondered why I would get a Netflkix documentary movie on a font-type: helvetica. But since we had it, I said I'd watch it and she could join me as far into the movie as she was interested. For an hour and a half we sat transfixed and completely engaged as we entered the world of graphic design, specifically the fonts chosen to illustrate words.
All around my office are fonts: the titles of books aligned side-ways in bookshelves. Most of the titles are in helvetica. I'm not a font-guy or fussy about type. But listening to graphic designers both pro and con-helvetica (yes, there are heated arguments about helvetica not unlike mac/pc arguments).
The question that settled in my brain after the movie is this: is it the package or the content of the package that matter more? Is the design of the words more important than the choice of the words? Is it style or substance? Where is the line in between?
Much of the discussion within the emerging church community and established church community is more about font-choice than substance. Does a church "look" emergent enough? Does a church have a name (se post from yesterday) that is hip-enough for post-moderns? Do old-font churches distract from the message because the way they are packaged (architecture, nomenclature, music, clergy) looks like it came from the middle ages?
It's a movie worth seeing.