Seth Godin's "The Dip"
He writes like he blogs: succinct and straight-forward. The point of the book? When to quit what's not working and won't. "Quit the wrong stuff. Stick with the right stuff. Have the guts to one or the other." Godin's assessment is that too many people "settle" for good enough instead of the best. We accommodate to the safe and mediocre instead of risking for the really great. His two images are the "dip" which is temporary and must be worked through and the "Cul-de-Sac" which goes nowhere."It's easier to be mediocre than it is to confront reality and quit." The book is one long 76 page chapter that is reminiscent of the recent book "Simple Church." Both books operate on the premise that organizations and churches do a lot of really good stuff that dilutes and waters down the capacity for great stuff.