Thursday, February 25, 2010

Worship in an age of Neuro-marketing

A recent post on the FastCompany web site had an article about the most familiar sounds according to brain-wave recognition. that's no big deal in and of itself. But the implication is that these sounds are not only familiar, they are impossible to ignore, they demand attention. When marketers link their products to these sounds, we pay attention.
What does that mean for preaching, worship and the church? Are there recognizable sounds beyond music? In our Roman Catholic past there were the sounds of tolling bells for hours and tinkling bells for the moment in the mass where transubstantiation occurs.
As an evangelical, I pay great attention to the words of text and song, and want sound to be secondary. But can it? Are we not wired to respond to sounds, anchored in memory and tradition?


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